Business Spotlight! | Nadula

The Fall season is here. The autumn leaves are sprinkling the ground with vibrant colors. With the cold weather upon us, it can take time to bundle up. But not only does your body need protection. Your natural hair does as well.

Too much cold hair can make your hair dry and brittle. Sometimes you need to give your natural hair a break and let it grow under a weave. Nadula is a top-brand hair seller that can get you styled and dolled up for this time of year.

Luxury Hair At A Discount

You deserve to slay at an affordable price. Nadula prides itself on durable hair that is trendy and always at a discount. From October 19-21st you can even get up to $30 off. They have wig products in 12 categories and have been sold in more than 50 countries on every continent of the world. When you sign up, they even offer a “Spin To Win” advantage, where you can get a $10 off coupon or a 10% off coupon. If you want a coupon package, simply go to their website, scan the code, and contact them on Whatsapp. By doing that you can receive up to an $80 coupon package. 

Stylish Wigs

Wigs are a rad way to try something new without having to spend hours to install. It is exciting to know that Nadula Hair has innovated the TL412 lace frontal wig. Many wig brands have tried to adopt their style and match up to their authenticity, but they are the first to have a unique wig that looks real, natural, smooth, soft, and dynamic. 

It is no surprise that they would have such a huge following because they are so versatile when it comes to wigs. Whether you need a glueless wig, a lace wig, a half wig, or different highlighted wigs, Nadula has you covered.  Click here to get a glueless wig of top quality. 

Bundles Galore

I know so many Queens that already have a beautiful crown of hair. But maybe you have a special event coming up in your life. Your wedding anniversary with your longtime boo or a recent job promotion. Why not celebrate by adding some razzle dazzle to your hair?

Nadula can come to your rescue with kinky straight lace wig extensions, Brazilian curly hair, Indian mink hair, etc. Adequately moisturize your natural hair before sewing in any weave.  

What’s Trending Now

On their site what’s hot right now is the autumn colors. You know how the leaves change to a reddish, orange hue? This season’s colors are selling like hotcakes right now. 

Give your natural hair a vacation. It needs some downtime to revive itself from excessive wind and wear and tear. Weaves are a form of enhancement that accentuates our beauty. Give Nadula a try. Their motto is “Be Confident, Be Bold, Be You”. In 2017, Queen Naija signed as a Brand Ambassador. Since 2020, they have had over 1 million happy members. Judging from the endless amount of good reviews that they get online, their hair is worth the purchase.

My Loc Journey

By: Queen SueSue

I have been natural for 7 years now. WOW. It definitely has been an uphill battle, but I would not change a thing. I have learned a lot about 4c hair, maintenance, what not to use, and loc repair. I also feel closer to my African roots and conscious of my ancestor’s findings. 

Many have jumped on the bandwagon simply because locs now is a trending hairstyle. I chose it because it aligned with my free spirit and gives me more free time. I want to extend some seeds of wisdom so others can learn from my milestones and mistakes

Don’t Be a Product Junkie

Photo by Pixabay on Pexels.com

It is relatable that hair products have a special type of allure. The sweet smell. The moisturizing texture. The model with picture-perfect hair posing on the front of the bottle. Don’t binge on tests/trials with too many hair products. The buildup will be hard to get out of your locs. 

You don’t want to overspend on hair products when you know that the natural route was meant for simplicity. Think of oils that you love to use for your food. Olive oil, jojoba oil, and black seed oil are all perfect ingredients to add to a bottle of water. Lightly spritz your hair to retain moisture and then let it be. Too much manipulation can be detrimental. 

Self-Love Your Roots

Photo by Joshua Mcknight on Pexels.com

To each his own, but I often get perplexed by those who claim they love their hair but perm their baby edges! Like what? You can’t nourish one part of your hair while chemically frying the outline. That sounds like an oxymoron to me.

Investing in self-love can save you from financial ruin in the future. If you want to retire comfortably or even early, you have to start teaching yourself how to budget. Love the natural beauty you were born with. Be self-aware of the educational expenses you can cover when less is spent on outward appearance. 

Learn Loc Lingo

Image Credit: achievement.org

You can’t just rely solely on a loctician. Do needed research so you can find which type of locs you prefer. So far there are:

  • Two Stand Twists
  • Comb Coils
  • Braids
  • Interlocking
  • Semi-free form
  • Free-form

I started my locs with comb coils, then transitioned to interlocking. And now I’m maintaining a semi-freeform look. It’s giving Lauryn Hill vibes. More of thick bushy curls, versus a manicured scalpy look.

Concluding Thoughts

When I think of the pain my ancestors went through, I often wonder as a descendant why add more? Wigs are ok from time to time, but the constant pain of pulling, weaving, perming, or ironing 4c hair is a road I’d rather not travel on ever again. Next up on my loc journey is a much-needed trimming and loc repair. An enriching protein treatment. Possible dark coloring to cover up lint/buildup. But nothing major. 

Ultimately, I want all of my Queens to have healthy hair. Rock styles that stay true and authentic to you. Live your best natural life.

Would you like to start a loc journey yourself? If you have, how is it going?

Business Spotlight: Curls Queen

During these hot summer months, sometimes we need a break from wearing our hair out. Extensions offer the unique advantage of versatility and protection. Finding extensions that match a tight coily hair texture can be a task. Curls Queen online hair store provides textured human hair extensions, wigs, and ponytails. They offer high-grade human hair with at least a 6-month lifespan. Our lives can get hectic, and styling natural hair does take time. With Curls Queen extensions, you’ll be out the door in no time!

Vlogger Ms. Naturally Mary Rocking Curls Queen Extensions

Advantages of Yaki Clip-Ins

When worn properly, clip-ins are a great way to add volume and length to your natural hair. You can use them as a reference as to how long your natural hair can grow with added time and correct maintenance. They won’t feel too heated or add too much weight to your scalp. Do you have commitment issues? Yaki clip-ins can give you the chance to experiment with the type of hairstyles you want to try.

Vlogger Porsche Lua Showing Off Her Curls Queen Clip-Ins

Flexible. Growth stages while embarking on this natural hair journey can vary from person to person. Some women of color can grow long hair naturally in a matter of months, while others’ growth can take years. Yaki hair matches 4c curls while giving you a “wow” factor that you want during date night or special events.

Confidence builder. Your hair can reach lengths that you haven’t reached before if you regularly keep it covered in a protective style. Curly hair can quickly get tangled, dry, and overwhelming. Yaki-clip-ins can cover your natural hair, giving it a shield from the sun and other natural elements. The added length is also a confidence booster. Clip-ins can enhance your natural beauty. Have you ever had a bad hair day and no amount of frizz control could contain your hair? Try clip-ins. It is worth the purchase.

No heat is needed. A lot of naturalists will admit that in the past the constant use of curling irons did cause burns to their scalp and breakage to their strands. Curling irons when not used in moderation can fry your hair. Clip-ins don’t require any heated devices. Once you know what your hair type is, you will see that Curls Queen has hair extensions that blend in with kinky hair. No hassle, no pain.

Drawstring Ponytails Are Beneficial

Beginner-friendly options are all the rage since many are jumping on the self-care bandwagon. With a Curls Queen Convert-Cap Wig, you have the benefit of an easy hairstyle that can be done in a few minutes. You can cornrow your hair and add a ponytail. Using the rubber band or threading option also works. Or french twist your hair into a drawstring ponytail. The styling options are limitless. 

Image Credit: Curls Queen

Custom-made design. Be authentically you with a style that brings out your face the most. With drawstring ponytails, you can sleek your hair back and wear your hair up. This is a perfect look for professional business settings. And you don’t have to worry about it feeling too tight. Curls Queen has a breathable and flexible cap that you can simply place over your natural ponytail. It comes in different lengths and colors, so you can order one that best suits you.

Versatility. With an updo comes the use of headbands, scarves, and hair accessories. Almost anything you can think of. It can adapt to many looks. Curls Queen Converti-Cap Wig has many uses. Its adjustable drawstring can stretch or shrink to fit your hair. It is made with human hair, so you can rest assured that it is high-quality. 

Washable. Keeping extensions clean is imperative to your hairstyles lasting long. It is not recommended that you do not blow-dry extensions, because it can cause major hair fallout. Just wet the clip-ins thoroughly. Purchase sulfate-free shampoo to rinse your clip-ins with. After washing with shampoo, allow your extensions to sit in a conditioner for at least 10-15 minutes. Rinse out and gently comb your hair. Then hang it up for air dry. It is advised to only wash hair extensions every 4 to 6 weeks. Hair extensions do not receive natural oils as natural hair does. They also are more liable to breakage. So using a wide-tooth comb when styling is best.

Curls Queen has many positive reviews and ideal textures for African hair. Whether you have 3a or 4b hair, need light yaki to coarse yaki, or a coarse kinky blowout, you can use them as a one-stop-shop for hair extensions. 

Have you tried out clip-in extensions for your natural hair before? Sound off below!

Edge Naturale: Trust It Or Trash it?

Your edges, commonly referred to as baby hairs, are the most delicate strands on your head. They grow along your hairline. You have to keep them protected to prevent losing them because your edges help to frame your face. 

When your protective style is too tight your edges will be damaged. I have had thinning edges from wearing protective wigs that were too tight for my head. Using Edge Naturale follicle enhancer was a great choice. It has helped me to grow not only my edges but also other problem areas.

How Do Edges Get Damaged?

So many factors can affect the healthiness of your edges. Hair loss can be caused by alopecia, which is a condition that results in your hair falling out in small patches. Tension from tight overprotective hairstyles can suffocate your follicles. Hormonal changes and chemical damage like perms can create hair breakage. Nutritional deficiencies can attack the immune system, which can lead to hair loss as well.

Visible hair loss can cause you to be stressed, have low self-esteem, and feel anxious. Trying to cover and hide your edges can cause more harm than good. It is best to look for a solution that is affordable and safe. 

What Makes Edge Naturale Trustworthy?

So many expensive hair product companies make products that don’t deliver. You can end up becoming a hair product junkie, spending way too much on products that are full of chemicals, and fail your expectations. Edge Naturale Follicle Enhancer is easy to use, isn’t costly, and has natural ingredients. Essential oils can keep your hairline moisturized. Edge Naturale contains Argan and Jojoba oils. Argan oil is full of antioxidants and vitamin E. It can help to soothe a dry and itchy scalp. Jojoba oil contains vitamin B, vitamin C, copper, and zinc. It strengthens your hair. Edge Naturale has a unique blend of cruelty-free, naturally sourced elements that promote hair growth.

Easy To Use

Edge Naturale can be easily added to your hair regimen. Simply:

  1. Cleanse your edges and your problem areas with a warm, damp cloth. 
  2. Apply a thin layer of the follicle enhancer to your hair.
  3. Gently massage it in.

And that’s it! In only 30 days you should see results.

My Personal Results

I tried Edge Naturale with a skeptical mindset. I am always trying and testing hair products to see what will work for my locs and some products have not given many results. They just left me with a buildup and a headache. While using Edge Naturale I immediately felt a soothing sensation. It smells great. I applied it every day and I could see a difference after about a month of usage. My edges have grown back and my problem areas, mainly around the middle of my head have grown back. And the new growth is thick and soft.

I would personally recommend Edge Naturale Follicle Enhancer to anyone who needs help with hair growth, especially around their edges. It’s an amazing follicle stimulant cream that delivers results. 

Do you like what you see? Then try out this edge reviving formula: https://edgenaturale.com/products/follicle-enhancer

Featurism: A Growing Epidemic

Featured Image Credit: Raviyah Singh

Every time I scroll down my social media feed, I notice a pattern of which type of advertisements are shown to me. I usually search for other freelance writers of color so I can learn and grow from them. I guess Facebook and Instagram examines my data input. Their ads cater to my likes and dislikes. Chocolate models often pop up marketing various hair/beauty products. And although I love me some chocolate, I am often disappointed to see that the variety displayed lacks Afrocentric features.

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Image Credit: Raviyahsingh.weebly.com

What Is Featurism?

Featurism is “a prejudice towards individuals with certain features and a preference towards those with features that correlate with a set beauty standard.” Although colorism and featurism are closely linked, they need to be put in separate categories. If you watch fashion runways, you will quickly notice that although dark-skinned models are featured, the ones that are used more possess European features.

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Image Credit: Youtube

African models that are not biracial usually have bigger noses, and bigger lips. Those who have tighter coils, larger noses, and larger hips, are most likely to be excluded from mainstream fashion projects.

Self-hatred within the Black/African community is very real. And at times it can start with our facial features.

Back in the day when exclusive commercials in the United States where geared towards people of color, they would exaggerate our features. This has led to many older brands being pulled off the shelf. For example, Aunt Jemima’s pancake syrup. Quaker decided to remove the image and title after being flooded with customer’s complaints of its racist past.

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Image Credit: Lovebscott.com

And featurism does not just end with black people. In Asia, going under the knife to have a double-eyelid surgery is popular. Many Asians do this so they can appear to have bigger eyes. Larger eyes conform more to Eurocentric features.

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Photo by Ike louie Natividad on Pexels.com

Why Is Featurism So Problematic?

When you receive a lot of praise and likes online, but not in real life, you start to wonder: Is my version of black really beautiful?

It is estimated that 40 percent of black businesses will have no choice but to shut down during this coronavirus pandemic. As a black freelance blogger, this means that this pandemic will either make me or break me. A beauty blogger’s salary can range anywhere from $100 a month to $100,000 a month. But when I see Facebook or Instagram ads of the successful bloggers who claim to be millionaires, they are 9 times out of 10 women of European descent. Are talented Africans who look more African worth less?

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We need to promote self-love even in a world of hate. While others might find this time as an opportunity to riot, steal, and kill, we need to reinforce confidence in our black Queens. That means stop showing favoritism. Don’t tell your daughter that she is more prettier than your other daughter because her nose is more thinner and her curls are looser. And don’t tell your girlfriend that you broke up with her because her butt was not big enough. Stop with the hate. Promote love.

Personally, I find beauty in all shades and all races. Microaggressions coincide with racism. When you hate your own kind, your own kind, in the long run, gets paid less. So the next time you see someone who looks nothing like what you normally see on the T.V, complement them. We can all stop this self-hatred once we see that all-natural, unalterable features are made to be treated equal.

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Image Credit: Pinterest

Sources: http://www.therotundaonline.com/opinion/we-need-to-recognize-featurism-and-its-effects/article_1c841d3c-4313-11ea-a12f-fb4b83810632.html

https://deardarkskinnedgirl.com/2020/05/04/what-is-featurism/

Colorism Is Not the Only Thing That's Problematic, So Is Featurism…

Rihanna Rocks A Classic African Hairstyle For Vogue

For the May 2020 issue of Vogue, Rihanna chose to represent with a beautiful, classic hairstyle.  Her hair was styled in what is called the Betsimisaraka hairstyle. Such homage brings awareness to the distinctive styles that women of color display.

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Image Credit: UK Vogue

 

The Betsimisaraka Hairstyle Originates From Madagascar

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Image Credit: eBay

What makes this hairstyle so iconic, is the fact that Madagascar was discovered by women. Tropical and serene, this island is located off the east coast of Africa. The natives that inhabit the land carry Indonesian genes. A vessel arrived 1200 years ago on the island holding 30 women. It is a possibility that they sailed off course. Extensive DNA studies have traced today’s residents to these 30 women, who probably mated with African men who were already there. Indonesia and Madagascar have a distance of 5000 miles. So their trip across the Indian Ocean was quite a lengthy one.

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Image Credit: Picuki

Madagascar prides itself on having a mixture of Asian and African descent. They have many tribes, one of them being Betsimisaraka. Plaiting hair is seen as important to one’s beauty among their women. The Betsimisaraka hairstyles includes 5 tufts, 2 on each side, and one behind. They also wear numerous plaits that are not fully braided at the end, as Rihanna modeled.

Gold and silver pins are sometimes put in their plaits, right above their forehead. Other ornaments used are crocodiles teeth, bones, or shells. In the late 19th or early 20th century, the way you wore your hair let people know your rank and financial level. The rich would wear many silver and gold ringlets in their hair. Married women would wear their hair twisted up. Unmarried women would let their hair flow over the shoulders. In the year 1822, the Europeans arrived, and they introduced their unique way of styling hair. But that did not stop the Madagascar women from wearing their native hairstyles.

A Barbados Singer Who Pays Tribute To Culture

“I feel like I have no boundaries. I’ve done everything – I’ve done all the hits, I’ve tried every genre – now I’m just, I’m wide open. I can make anything that I want.” – Rihanna

This is not the first time Rihanna has shown love for her people. Just recently she donated $700,000 to Barbados so her people can have respirators during this pandemic. And for the cover of her Limited edition i-D Rihannazin cover, she sported cornrows. Her stylist for both magazines was Yusef Williams, a British-Nigerian. Cornrows are another popular African hairstyle. They have been seen in ancient paintings dating back to the early 5th century BC.

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Image Credit: i-D Magazine

Our motherland is where civilization started. So many inventions that began in Egypt have reached every corner of the globe. This includes different stylings of hair. How amazing. Our roots don’t only grow past our scalps. They have grown to touch many hearts.

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An African postal stamp, Image Credit: Dan’s Topical Stamp

 

What classic African hairstyle do you like to rock? Comment, like, and subscribe.

Sources:

https://www.seeker.com/madagascar-founded-by-women-1765687347.html

https://www.msn.com/en-za/lifestyle/lifestylebeautyandstyle/crowning-glory-rihannas-top-3-iconic-fashion-cover-looks/ar-BB120Xet

History of Madagascar, By William Ellis, Joseph John Freeman

Ten Super Cute Winter Items for 2020

We are already in the second month for 2020. The snow is falling and the humidity is gone. Climate change is in full effect. With winter blowing cold air and giving us freezing temperatures, one should make it a priority to bundle up. With all the layers that have to be put on, fashion must be a part of your everyday wear. Here are 10 super cute outfits that will leave you dressed to impress.

The Bank Blazer

smiling woman standing near railing
Photo by Godisable Jacob on Pexels.com

Are you feeling like a boss? Then have no fear, the bank blazer is here! What is lovable about this look is the fact that it is very professional looking. It will also add some warmth to your body while you feel comfy. If you want to keep it simple, just add a white T-shirt underneath.

Long Sleeve Sweater Dress

photo of woman wearing blue long sleeved dress
Photo by Godisable Jacob on Pexels.com

Sweater dresses are a must-have because we all have those lazy days where we do not want to throw on a whole suit. We just want to slip into a long dress without adding too many accessories. Wear a sweater dress and some knee-high boots, to save yourself time.

High-Waist Button-Leg Pants

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Image Credit: May Kool

High waist pants are a great way to show off your figure. If they are plaid they can easily be worn with a plain turtleneck. Show off ’em legs gurl!!!

Maxi Dress

red haired woman in white and black floral sleeveless maxi dress
Photo by Godisable Jacob on Pexels.com

Maxi dresses are an affordable, colorful item. It can be worn under a long coat. They are usually made out of thin materials so you can layer it with a wool sweater.

Faux Leather Wide-Leg Pants

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Image Credit: Pretty Little Thing

With wide-leg pants on you are leaving ample room for leggings to be worn underneath. Also, there will be plenty of space for knee-high socks and boots. Add a bold cheetah sweater and you will be good to go!

Puffer Jacket

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Image Credit: High Snobiety

The puffer jacket was made infamous after Drake was seen wearing it and doing the salsa to hip hop music. Very creative move on his part. Another musician that used a puffer jacket to make his song go viral was Big Shaq. The irony of his music video was the fact that on a very hot day he was seen in a heavy jacket screaming “Mans Not Hot”. On a beach. While everyone else was wearing shorts and flip flops. This jacket will increase the heat on your body for sure.

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Image Credit: Hip Hop N More

Bohemian Midi-Dress

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Photo by Joy Deb on Pexels.com

The bohemian look is full of multicolors that can be worn with hiking boots. These dresses are light, so make sure to wear layers.

Capes

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Photo by Ayshen Ergun on Pexels.com

Are you feeling like a hero? The classical look of capes has transformed into a modern trend. It can be worn in a casual way or as eveningwear.

Shoulder Pads

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Image Credit: Tots 90s

The 1980s look is coming back because vintage is the new savior. You want to look like an office owner but don’t want to break your bank? Then buy a shoulder pad coat suit from your local thrift store.

Faux-fur

woman wearing brown fur beanies and white and balck top
Photo by Ali Pazani on Pexels.com

Environmental awareness is at an all-time high. With global warming causing concern for many, wearing real animal skin is no longer in demand. You can shield yourself from freezing temperatures with faux fur.

Sources:

https://www.vogue.fr/fashion/article/the-17-fashion-trends-you-need-to-know-for-fallwinter-2019-2020

https://www.cosmopolitan.com/style-beauty/fashion/g29553913/winter-work-outfits/

 

Fabulous Natural Hairstyles That Are Trending In 2020

The year 2020 has ushered in new fads and crowd-pleasing hairdos. So hold your applause while we go over the top hairstyles that many Queens will be rocking in 2020.

The Braided Bob

back view photo of woman in denim outfit leaning against metal fence
Photo by Christine Cerdan on Pexels.com

Many braiders will be busy this winter season because the braided bob will be a must-have protected hairstyle. Are you feeling like the Egyptian ruler Cleopatra? Then throw in some gold beads to make your hair pop. Embellished braids are also a hot look. Adding color and/or hair ornaments will make you stand out as unique. Don’t forget to keep your moisturizer close by. If you do not moisturize your hair while they are in braids your natural hair will break off. Shorter braids mean less time sitting at the salon. That is why the braided bob is in high demand.

Textured Bang

shallow focus photo of woman wearing denim top
Photo by Marlon Schmeiski on Pexels.com

Bangs don’t only have to be worn with straight hair. Many who have curly textured hair are cutting the front section of their hair to create bangs. To add some flair, you can put your hair in cornrows and let your forehead be covered with beautiful curls. And if your hair is already short then there is no need to get scissors.

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Image Credit: Youtube

Micro Locs

Micro braids used to be a popular option for women of color. It gives off a professional vibe and can be styled in many ways. But now with the natural hair movement in full effect, many are opting for micro locs. Women of color are the leading demographic in the United States to own a small business. We do not have the time to spend hours in a chair installing micro braids. We want faster alternatives. Micro locs look neater than traditional locs and have more versatility. They can be started by creating tiny braids, twists, or interlocking.

Structured Cuts

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Photo by Daniel Adesina on Pexels.com

When marches for fair equality were in full effect, both male and female African Americans would proudly wear full afros. To end Jim Crow laws blacks would march the busiest streets in the country to slow traffic and business revenue. Their afros could be seen from far away. Now with hair color being more advanced, structured cuts are being used on afros. The same way a gardener would trim a bush is the same way our afros are being worn with individuality.

Wet N’ Wavy Hair

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Image Credit: Youtube

The “I just got out of the shower and don’t have time to blow dry my hair” look will continue to trend in 2020. You can slick it back with a Cantu styling product. Pairing it with feline eyeshadow will surely make heads turn. It is a very easy look to maintain and it does not require that your hair is drenched in water. After your hair is washed as you go about your day, the H2O will eventually dry up. So you have to use a product like Super Wet Gel that will give your hair a long-lasting wet look. To find a product that works for you will take some trial and error. But it’s worth the research.

Did you like what you just read? Then get in touch! Shoot me an email if you need content for your blog.

Sources:

https://www.naturallycurly.com/curlreading/curls/the-top-8-natural-hair-trends-expect-to-see-everywhere-in-2020

The Runway Has Spoken and 2020 Natural Hair Trends Are Seriously Stunning

https://www.refinery29.com/en-gb/afro-hair-trends-2020

 

The Modesty Movement In 2019

If you check Pinterest searches in the UK, the searches for modest fashion has gone up 500% since the beginning of 2018. Many who believe that modest fashion is not a trending topic are believing inaccurate claims. It is estimated that the global fashion market is worth hundreds of billions of dollars. Five years from now those numbers will explode into an even bigger magnitude of profit. But what exactly is “modest fashion”? What are the fall runways suggesting when it comes to covering up? Why is the modesty movement so female-driven? Is the mainstream fashion industry interested in modest fashion?

Modest Fashion In A Nutshell

There is not one main definition that points to what modest fashion means. It varies from person to person. But what it all boils down to is making sure certains part of your body is covered up. Awareness should be obtained when dressing. Modern day clothing tends to porposefully draw attention to your private parts. Extremely tight fitting skirts, cleavage showing sweaters, or shorts exposing your butt cheeks is not considered to be modest fashion. “Modest fashion is a market term, that came to prevalence in the mid-2000s, and this was partly because a number of the brands that first started up came from designers and creative entrepreneurs who were themselves religiously motivated,” says Reina Lewis, professor of cultural studies at London College of Fashion, UAL. The decision to be modest is usually based upon one’s religious background.

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Image Credit : Youtube, Fashion Breed

What Are The Fall Runways Suggesting When It Comes To Covering Up?

In the 70’s miniskirts were seen as hot. In the 80’s low-rise jeans were the “in thing” to wear. Now we are approaching 2020. The upcoming year sounds futuristic everytime people say it. What will be trending?

“It’s no secret that Phoebe Philo made it cool to be modest, but what she also did was give women a choice about how we choose to present our bodies in this world and I don’t see women relinquishing that choice anytime soon,” stylist Rachael Wang tells the Zoe Report. “I don’t think the [modesty] market is underserved, per se, but I think there is always room for more options.”

On the Paris center stage, covered-up dressing is becoming popular. Long-sleeved tops are now the norm. And a lot of younger, edgier brands are taking notice. Aalto and Rokh are presenting modest fashions to millenials/Generation Z. 

Many women young or old embrace proper dressing because it gives them a sense of empowerment. You feel more humbled, chaste, lowly, and meek. Your closet wardrobe looks more simple.

 

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Marine Serre Fall/Winter 2019. Photo: Shutterstock

Fall runways are suggesting that covering up is in and dressing like a hooker is not. So prepare this fall to see a lot of head coverings, hemlines, necklines, hosiery, and outerwear. A year ago, on the runway showing what was below the neck was seen as important. But this year, hats and scarves are being advertised.

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Aalto Fall/Winter 2019. Photo: Shutterstock

High end brands like Tibi, Nanushka, JW Anderson, and Self Portrait, are now offering many modest types of clothing.

Why The Modesty Movement Is So Female-Driven

Modest dressing is an aesthetic that has gone on for centuries. It has been displayed through many continents and cultures in history. Elizabeth Taylor loved to show off fancy headdresses. Jacqueline Kennedy Onassis wore many signature Chanel suits. Since the 16th century, the Middle East and North Africa have been rocking kaftans. Muslims are not the only women that love conservative attire. Those who profess to be from a Jewish/Christian background also choose to be conservative.

“It’s not to say that there isn’t a woman that might be being forced to cover, but there’s also a woman who is choosing to cover,” explains Algerian-born Ghizlan Guenez, who founded the e-commerce platform The Modist in 2017 as a luxury style destination dedicated to modest wardrobes. “The issue is that you then start stereotyping a whole religion and a whole population of women [based on one extreme circumstance]. What we try and do at The Modist, and not just through fashion but through the stories we tell, is to break down as much these stereotypes as we can.”

Women have always been into fashion more than men are. They also tend to gravitate towards religion more than men.

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Is The Mainstream Fashion Industry Interested In Modest Fashion?

According to the Global Islamic Economy Report, the Muslim fashion industry alone in the UK is estimated to reach $467 billion by 2020. The millennial generation has more spending power when it comes to females. Our women are no longer just stay at home wives. We are no longer seen as the gender that just stays home and gets barefoot and pregnant. We have options. We have talents, brains, and beauty. Many females are CEO’s entrepreneurs, self-made bosses, doctors, lawyers, etc. We now make up a large part of the workplace.

So with a growing amount of women entering the business world, there is an increasing need to have a wardrobe that is full of business casual options.

” Lyst, the data-crunching fashion search engine, has seen an increase in related terms such as “high neck” or “long sleeve” increasing by 40% and 52%, respectively, over the past six months. Meanwhile, the brand notes that even more specific categories, such as “modest bikinis,” are winning out over skimpier styles. (Source:https://www.whowhatwear.com/modest-fashion/slide4).

The mainstream fashion industry has to be interested in modest fashion for it to continue to make a profit. Covering up does not have to be boring. It does not have to dismiss trends. You can still have a lot of colors, prints, patterns, and exotic designs. A lot of modest fashion bloggers go viral because their style resonates with a lot of people. When you set boundaries in your life, even when it involves clothing, your mind will reach a level of peace and comfort. The appetite for conservative outfits is strong.  Women are coming from all different shapes, sizes, and backgrounds showing extreme interest. On an international scale, the need for modest fashion will not slow down anytime soon.

woman wearing white sleeveless lace shirt
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